The Beauty Industry Game Changer

Grace Choi. Get to know that name! She may be the sole person responsible for a shift in the $55 Billion beauty industry. How? With a little device called Mink. Choi is a Harvard Business student and an obvious beauty addict with a chip against the machine. She is competing with the prestige beauty brands in regards to cost and the mass brands in terms of color shades and availability. How? With MInk, a 3-D printer that allows users to print ANY color eye shadow directly from the web to an eye shadow pod. She plans to expand to foundations, blushes, lipsticks and powder!

This is HUGE!!!!!!!

She is selling the device for $300 which in my opinion is not a lot when you think of all you can get. Heck no need to buy another Naked pallet or other high end product. I spend many more times that in a year on cosmetics. Most of us do without even realizing it! I am so intrigued by the capability of being able to click on any color from any picture you find online, get the hex code from that color and then print it. In 3-D. MIND BLOWN!

It’s even more mind blowing when you see Grace demo it here

Well I can’t wait to see it in action! This is a true game changer for the beauty industry! Mass and prestige better catch her if they can!

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